Promotional Campaign for St George Lamb in French and Belgian Supermarkets
DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS · Awarded contract
AwardedPromotional Campaign for St George Lamb in French and Belgian Supermarkets
Awarded 31 Mar 2024
Awarded31 Mar 2024
Value£128,000.00
RegionFrance
CategoryMiscellaneous
Ended 1y 7mo ago12mo term
Awarded 31 Mar 2024Expired 30 Mar 2025
About
The Department for Environment Food & Rural Affairs awarded a contract to Atresss, Alter France, Sud Anim, Bugnet, EDCA, Rivat, STMP, and Atou for a promotional campaign to advertise St George Lamb in meat departments of supermarkets in France and Belgium.
The campaign involved in-store animators using point-of-sale materials, tastings, refrigerated cabinets, and videos at cash tills to increase the presence of branded St George Lamb retail packs on shelves.
The contract value was £128,000.
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Promotional Campaign for St George Lamb in French and Belgian Supermarkets
Won by Atresss, Alter France, Sud Anim, Bugnet, EDCA, Rivat, STMP, Atou · DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS
£128Kawarded
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Certification Services for Northern Ireland Beef and Lamb Farm Quality Assurance Scheme (FQAS) – Livestock and Meat CommissionAgriculture & Farming · Closes 8 Dec 2026
Supply of Food Service – Fresh, Frozen and Café/Restaurant Goods (Multiple Lots) – Mainland EnglandFood & Beverage · Closes 27 Nov 2026
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