Awarded Marketing Services for British Red Meat Exports in the Middle East

About

Defra Network eTendering Portal awarded a contract to British Centres for Business for marketing representation services to promote British red meat, particularly lamb, in Middle Eastern markets.

The contract, valued at £300,000, involves maintaining contact and working jointly with red meat exporters, agents, representatives, importers, distributors, hotel and food service operators, and retailers.

The representative will liaise with the AHDB Exports team based in France, identify and develop priority markets for British lamb, build and maintain relationships with relevant contacts, devise and implement local strategies to promote British lamb, act as a brand ambassador for British produce, and liaise with central AHDB staff in media, PR, and digital areas.

Priority markets include UAE, Kuwait, Qatar, Bahrain, Saudi Arabia, and Oman.