Supply of In-Store Observational Audits for Country of Origin and Quality Mark on Red Meat Products

Awarded 31 May 2015

View live tenders
Awarded31 May 2015
Value£154,800.00
SupplierESA Retail
RegionWest Midlands
CategoryFood & Beverage
Ended 8y 5mo ago3y term
Awarded 31 May 2015Expired 30 May 2018

The Department for Environment, Food & Rural Affairs awarded a contract to ESA Retail for the supply of retailer in-store observational 'Country of Origin and Quality Mark' audits for red meat products.

The contract, valued at £154,800, involves conducting audits for pork (PORK WATCH) and beef and lamb (BEEF AND LAMB WATCH) across a sample of 150 stores stratified by region and store size.

The audits are conducted at time-critical periods throughout the calendar year, with the specific store locations remaining confidential to the external research provider.

The contract includes enhancing reported information by recording store position for each product and distinguishing between branded and private-label products, as well as improving fieldwork efficiency by combining or re-configuring data collection schedules for Pork, Beef, and Lamb products while adhering to similar reporting intervals.

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