AHDB · Awarded contract

Awarded

Provision of In-Store Observational 'Country of Origin' Audit for Pork Products

Awarded 31 May 2024

View live tenders

Awarded31 May 2024

Value£190,000.00

SupplierESA Market Research Limited

AgencyAHDB

RegionWest Midlands

CategoryConsultancy & Legal

Expires in 2y 7mo5y term, 49% elapsed

Awarded 31 May 2024Expires 30 May 2029

About

AHDB awarded a contract to ESA Market Research Limited for the provision of in-store observational audit work for pork (PorkWatch).

The supplier will conduct audits of fresh pork, bacon, gammon, sausages, and ham products six times a year across a sample of 150 stores stratified by region and store size, covering the 10 largest multiple retailers.

Data will be collected from all chilled cabinets, including gondola ends and secondary fixtures.

Historical results held by AHDB will be incorporated to track changes over time, with results provided separately by retailer and at total market level.

Results will be delivered in tabular and chart formats, with tabular results due within 10 days of each audit.

The audit will report the percentage of facings displaying a British country of origin and the proportion of branded versus own-label products that are British.

The contract value is £190,000.

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2 new consultancy and legal tenders

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