Consumer Tracker Research Services for AHDB
Awarded29 Jun 2024
Value£243,000.00
SupplierYouGov
AgencyAHDB
RegionWest Midlands
CategoryResearch & Development
Expires in 8mo2y 12mo term, 79% elapsed
Awarded 29 June 2024Expires 28 June 2027
About
AHDB awarded a contract to YouGov for the provision of consumer tracker research services.
The contract, valued at £243,000, was awarded following a mini competition under framework RM6126 Research & Insights, which was open to 85 shortlisted suppliers.
The tracker runs quarterly and captures consumer views and attitudes across AHDB's food sectors, including meat, dairy, cereal, and oilseeds.
The service monitors key consumer trends, enables filtering by target demographics, and supports media enquiries.
The research explores lifestyle habits, meal preparation, cooking skills, and product purchase drivers.
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