Provision of Retail Purchase Data and Consumer Insight Services to AHDB
Defra Network eTendering Portal · Awarded contract
AwardedProvision of Retail Purchase Data and Consumer Insight Services to AHDB
Awarded 02 May 2021
Awarded02 May 2021
Value£4,000,000.00
RegionUnited Kingdom
CategoryConsultancy & Legal
Ended 1y 6mo ago4y term
Awarded 2 May 2021Expired 1 May 2025
About
Defra Network eTendering Portal awarded a contract to Kantar UK, trading as Kantar Worldpanel, for the provision of retail purchase data and insight relating to consumer demand.
The contract, valued at AUD 4,000,000, was structured into three lots: Lot 1 for consistent purchase data (panel data preferred), Lot 2 for campaign evaluation, and Lot 3 for targeted surveys.
The majority of the specification focused on Lot 1, with Lots 2 and 3 to be called upon as needed.
The contract commenced in May 2021 for an initial two-year term, with options to extend for two further periods of 12 months each.
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Provision of Retail Purchase Data and Consumer Insight Services to AHDB
Won by Kantar UK, trading as Kantar Worldpanel · Defra Network eTendering Portal
£4.0Mawarded
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