Defra Network eTendering Portal · Awarded contract

Awarded

Provision of In-Home Usage Data and Consumer Insight on Eating Habits

Awarded 09 May 2020

View live tenders

Awarded09 May 2020

Value£685,000.00

SupplierKantar Worldpanel

AgencyDefra Network eTendering Portal

RegionUnited Kingdom

CategoryResearch & Development

Ended 6mo ago6y term

Awarded 9 May 2020Expired 8 May 2026

About

Defra Network eTendering Portal awarded a contract to Kantar Worldpanel for the provision of in-home usage data and insight relating to eating habits within the home.

The contract is for 3 years with the option to extend for a further 3 periods of 12 months each, and is valued at AUD 685,000.

The in-home usage data provide greater context into the types of meals eaten in the home and what types of meal the categories are featuring in.

The usage data has been used very heavily with the Market Development team to understand the current consumption profile.

The Retail and Consumer Insight (RCI) team provides independent, impartial market analysis, using AHDB's own and third party information (upon permission with data providers).

The team's aim is to describe and explain changes in consumer attitudes and behaviour enabling levy payers to better understand the market in which they operate, helping farm businesses and other levy payers in the supply chain plan for the future and make better business decisions.

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