Meat Aisle Labelling Trial and Retailer Engagement by IGD

Awarded 31 May 2024

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Awarded31 May 2024
Value£240,000.00
SupplierIGD
RegionUnited Kingdom
CategoryFood & Beverage
Ended 1y 7mo ago10mo term
Awarded 31 May 2024Expired 30 Mar 2025

The Department for Environment, Food & Rural Affairs awarded a contract to IGD for a meat labelling trial and retailer engagement project.

The project involved working with key decision makers at retailers and processors to influence and implement the results of meat aisle and meat labelling research in store.

It aimed to showcase the impact of implementing recommendations on red meat (beef, lamb, pork) basket size, shopper behaviour, and consumer perceptions of red meat.

The contract was awarded under extreme urgency, with insufficient time for a tender process, and was valued at AUD 240,000.

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