Awarded Contract for In-Store Animation Services to Promote St George Lamb in France and Belgium
DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS · Awarded contract
AwardedAwarded Contract for In-Store Animation Services to Promote St George Lamb in France and Belgium
Awarded 01 Mar 2023
Awarded01 Mar 2023
Value£110,000.00
SupplierArtess,Bugnet,Retail Media
RegionFrance
CategoryFood & Beverage
Ended 2y 8mo ago1y term
Awarded 1 Mar 2023Expired 29 Feb 2024
About
The Department for Environment, Food & Rural Affairs awarded a contract to Artess, Bugnet, and Retail Media for animation services to promote St George Lamb in supermarkets in France and Belgium.
The animators advertise the lamb in meat departments using point-of-sale material, tastings, refrigerated cabinets, and videos at cash tills.
The objective was to develop the presence of branded St George Lamb retail packs on the shelves of hypermarkets.
Head butchers selected the animators they wished to work with, so the agency had no control over their choices.
The contract value was £110,000.
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Awarded Contract for In-Store Animation Services to Promote St George Lamb in France and Belgium
Won by Artess,Bugnet,Retail Media · DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS
£110Kawarded
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