Awarded

Award of Press and PR Agency Services for AHDB France Quality Scheme Promotion

Awarded 02 Apr 2017

View live tenders
Awarded02 Apr 2017
Value£280,000.00
RegionUnited Kingdom
CategoryConsultancy & Legal
Ended 5y 7mo ago3y 12mo term
Awarded 2 Apr 2017Expired 30 Mar 2021

Defra Network eTendering Portal awarded a contract to Business Solutions - Vivactis Benelux for press and PR agency services to develop awareness of Assurance and Quality schemes, including the Quality Standard Mark (QSM) for beef and lamb and the PGI West Country (beef and lamb).

The scope included two propositions: a PR event with the Belgium food service sector, such as a seminar/workshop and dinner to increase visibility of these schemes to restaurants in Brussels, and a programme of field marketing activities to enhance the presence of branded (St George) UK lamb in Belgian supermarkets.

The contract value was £280,000.

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