Press and PR Services for Quality Standard Mark Promotion in Spain
Awarded 02 Apr 2017
About
The Department for Environment, Food & Rural Affairs awarded a contract to Avance Comunicación S.A for press and PR services to develop awareness of Assurance and Quality schemes, including the Quality Standard Mark (Sello de Calidad) for beef and lamb, in the Spanish market.
The scope included press activities before, during and after Spanish trade shows, PR events with supermarkets and the foodservice sector, social media updates, website content management, Google Analytics reporting, e-newsletter contributions, and a yearly press release calendar.
The contract value was AUD 185,000.
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