Tender: Valuation Tribunal Service Volunteer Recruitment Marketing and Communications Support – February 2027

About

Valuation Tribunal Service is seeking a supplier for costed proposals to develop, deliver and evaluate a marketing and communications approach for its February 2027 volunteer recruitment exercise. Phase 1 requires developing and implementing a campaign and supporting materials including a small programme of insight interviews with existing members and senior staff, brand identity/design development, purpose- and case study-based campaign materials, digital assets for website and social media (written brochures, social media templates, videos and clips), advice and support to establish and build social channels, a communications plan targeted to specified groups, measures for impact and success, capture of learning to inform future recruitment, and staff capability building; materials must be accessible and meet minimum Government standards. Proposed Phase 1 milestones are: comms plan (Mid-November), case study/marketing materials (end of November/early December), website/social media changes (early December), wider marketing activity (December/January 2027) and impact measurement/capability handover (March 2027). The desired outcome is an uplift in applications to the February 2027 campaign from non-legal applicants. Phase 2 requires evaluation of the marketing approach with lessons learned and recommendations for future recruitment and broader organisational communications, with lessons learned and organisational recommendations due March 2027.