Defra Network eTendering Portal · Awarded contract

Awarded

PR Representation for AHDB Quality Schemes in the French Market

Awarded 30 Mar 2021

View live tenders

Awarded30 Mar 2021

Value£818,000.00

SupplierVivactis Public Relations

AgencyDefra Network eTendering Portal

RegionUnited Kingdom

CategoryFood & Beverage

Ended 1y 7mo ago4y term

Awarded 30 Mar 2021Expired 30 Mar 2025

About

Defra Network eTendering Portal awarded a contract to Vivactis Public Relations for PR representation and activity on behalf of AHDB in the French market.

The contract supports AHDB France's work to develop awareness of Assurance and Quality schemes, including the Quality Standard Mark (QSM) for beef and lamb, Red Tractor, and the Protected Geographical Indication (PGI) West Country (beef and lamb), through the delivery of three targeted, effective, and innovative events.

The agency was required to be based or have a commercial office in France and to communicate in French and English.

The contract value is £818,000.

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