AHDB · Awarded contract

Awarded

PR and Event Agency Services for British Beef and Lamb Promotion in France

Awarded 31 Mar 2025

View live tenders

Awarded31 Mar 2025

Value£177,000.00

SupplierAUGUSTE & LOUISE

AgencyAHDB

RegionWest Midlands

CategoryFood & Beverage

Expires in 2y 5mo4y term, 40% elapsed

Awarded 31 Mar 2025Expires 30 Mar 2029

About

AHDB awarded a contract to AUGUSTE & LOUISE for PR and event agency services focused on the food sector in the Paris region, valued at £177,000.

The agency is responsible for assisting with the organisation of three main events: Top Pros for head butchers, vintage beef/lamb events, and Escoffier for chefs and Colmar Frais for food service, plus support for smaller events.

The agency provides communication opportunities with major trade magazines and newspapers, assists with drafting articles, and creates advertisements.

The objective is to communicate the assets of British beef and lamb, targeting all protagonists of the meat sector in France, including head butchers, wholesalers, buyers, chefs, and food service, through a comprehensive strategy using a mix of publications, events, and influence.

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