PR and Marketing Services for Asia by SOPEXA JAPON K.K.
AHDB · Awarded contract
AwardedPR and Marketing Services for Asia by SOPEXA JAPON K.K.
Awarded 31 May 2024
Awarded31 May 2024
Value£2,000,000.00
SupplierSOPEXA JAPON K.K.
AgencyAHDB
RegionWest Midlands
CategoryMiscellaneous
Expires in 1y 7mo4y term, 61% elapsed
Awarded 31 May 2024Expires 30 May 2028
About
AHDB awarded a contract to SOPEXA JAPON K.K.
for the provision of PR and marketing services across Asia, primarily covering beef, lamb, and pork, with dairy products to a lesser extent.
The contract, valued at £2,000,000, commenced on 3rd June 2024, with an initial duration of 2 years and an option to extend for two additional single fixed terms (1+1).
The supplier was selected for its expertise in identifying priority markets and market segments, devising local strategies for market growth, language capabilities in key Asian markets, and ensuring value for money for levy payers.
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PR and Marketing Services for Asia by SOPEXA JAPON K.K.
Won by SOPEXA JAPON K.K. · AHDB
£2.0Mawarded
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