Promotion of English Lamb in Hauts de France Supermarkets
DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS · Awarded contract
AwardedPromotion of English Lamb in Hauts de France Supermarkets
Awarded 31 Mar 2024
Ended 1y 11mo ago8mo term
Awarded 31 Mar 2024Expired 30 Nov 2024
About
The Department for Environment, Food & Rural Affairs awarded a contract to Interbev for a collaboration aimed at changing the supermarket offer for lamb in the Hauts de France region.
The initiative involved butchers training and yearly activations, coordinated through Interbev's local office and a local communication agency, with the goal of repositioning lamb to attract younger customers and promote English lamb.
The contract value was £90,000.
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Promotion of English Lamb in Hauts de France Supermarkets
Won by Interbev · DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS
£90Kawarded
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