Tender: Digital Marketing to Boost Tourism and Economic Development – Petersfield Town Council

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Petersfield Town Council is seeking a supplier for an experienced contractor to deliver a digital marketing programme to boost tourism and support economic prosperity in the town. The contract requires delivering campaigns to increase awareness of Petersfield as a desirable visitor destination, grow footfall from a wider geographic base, capitalise on local knowledge and key audience markets, communicate the town’s features including quality independent retailers, the market, its history, interesting buildings and open spaces, develop quality regular and consistent marketing communications using innovative approaches and recognisable branding, promote wider local attractions, events, culture and heritage, and focus primarily on out-of-town day visitors while maintaining and growing local custom. The initial contract period is one year from 1 December 2026 to 30 November 2027 with the option to extend annually for up to two further years to November 2029, at a contract value of £15,000 per year + VAT (£45,000 + VAT for three years if extended).