Reopening High Streets Safely Consumer Marketing Campaign for Birmingham City Council
Awarded 09 Nov 2020
About
Birmingham City Council awarded a contract to GUNG HO for the creation of a Reopening High Streets Safely Consumer Marketing Campaign.
The campaign, funded by the ERDF Reopening High Streets Safely Fund, aimed to support the safe reopening of high streets and commercial areas across Birmingham, covering up to 22 areas including 12 Business Improvement Districts and areas within the Urban Centre Framework.
The primary objective was to develop a consumer marketing campaign adaptable across all audiences and demographics, driving footfall and relaying safety messages.
The contract value was £50,000.
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