Media Plan for Reopening High Streets Safely Campaign by Birmingham City Council
Awarded 23 Nov 2020
About
Birmingham City Council awarded a contract to AJB Media for the creation of a media plan for the Reopening High Streets Safely Consumer Marketing Campaign.
The campaign, funded by the European Regional Development Fund (ERDF), aimed to support the safe reopening of high streets and commercial areas across 12 Business Improvement Districts (BIDs) in Birmingham.
The media plan was designed to drive footfall to these areas and relay safety messages, with the campaign running from 1st December 2020 to 24th December 2020.
The contract value was AUD 99,970.
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