Marketing Campaign for Live Longer Better Physical Activity in Hampshire
HAMPSHIRE COUNTY COUNCIL · Awarded contract
AwardedMarketing Campaign for Live Longer Better Physical Activity in Hampshire
Awarded 19 Jun 2024
Awarded19 Jun 2024
Value£2,500.00
SupplierNEWSQUEST MEDIA GROUP LIMITED
AgencyHAMPSHIRE COUNTY COUNCIL
RegionUnited Kingdom
CategoryMiscellaneous
Ended 2y 1mo ago4mo term
Awarded 19 June 2024Expired 2 Oct 2024
About
Hampshire County Council awarded a contract to Newsquest Media Group Limited for a marketing campaign to support the Live Longer Better initiative, aimed at encouraging older adults to incorporate simple strength and balance activities into their daily routines.
The campaign included six weeks of quarter-page advertisements in the Hampshire Chronicle, Andover Advertiser, and Basingstoke Gazette, along with 20,000 targeted standard display impressions for elderly care and 40,000 bespoke targeted views online for adults aged 40-64 in Hampshire, excluding Southampton, Portsmouth, and the Isle of Wight.
The contract value was £2,500.
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Marketing Campaign for Live Longer Better Physical Activity in Hampshire
Won by NEWSQUEST MEDIA GROUP LIMITED · HAMPSHIRE COUNTY COUNCIL
£3Kawarded
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Hampshire County Council Market Engagement for Holiday Activities with Food Schemes Framework 2027–2031Public Services & Welfare · Closes 9 Nov 2026
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