Digital Radio Marketing Campaign for Public Health Strength and Balance Program
Awarded 29 Oct 2025
About
Hampshire County Council awarded a contract to Bauer Consumer Media Limited for a six-week Audio Xi digital radio marketing campaign promoting the Public Health Live Longer Better strength and balance program.
The campaign targeted older adults in Hampshire aged 65 and over, airing across Bauer digital radio stations and partner platforms.
It included 264,286 impressions, creative production, required licenses, and full post-campaign performance reporting.
The contract value was £4,000.
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