Falls Prevention Radio Advertising Campaign for Hampshire Adults Aged 45+
HAMPSHIRE COUNTY COUNCIL · Awarded contract
AwardedFalls Prevention Radio Advertising Campaign for Hampshire Adults Aged 45+
Awarded 15 Jan 2025
Awarded15 Jan 2025
Value£4,237.50
SupplierBAUER CONSUMER MEDIA LIMITED
AgencyHAMPSHIRE COUNTY COUNCIL
RegionUnited Kingdom
CategoryPublic Services & Welfare
Ended 1y 7mo ago3mo term
Awarded 15 Jan 2025Expired 12 Apr 2025
About
Hampshire County Council awarded a contract to Bauer Consumer Media Limited for a marketing campaign supporting a Live Longer Better falls prevention initiative.
The campaign comprised a 30-second radio advertisement broadcast on DAX digital radio for six weeks across Bauer Media's digital audio platforms, delivering 250,000 impressions.
All production costs and required licences were included.
The advertisement targeted adults in Hampshire aged 45 and over, excluding Portsmouth, Southampton, and the Isle of Wight.
The contract value was £4,237.5.
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Falls Prevention Radio Advertising Campaign for Hampshire Adults Aged 45+
Won by BAUER CONSUMER MEDIA LIMITED · HAMPSHIRE COUNTY COUNCIL
£4Kawarded
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Delivery of Aging Well and Community Falls Prevention Programme for Ealing Residents Aged 50+Health & Medical · Closes 30 Nov 2026
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