Falls Prevention Marketing Campaign for Older Adults in Hampshire
Awarded 11 Nov 2023
About
Hampshire County Council awarded a contract to Newsquest Media Group Limited for a print and digital marketing campaign aimed at older adults aged 65 and over.
The campaign involved placing print ads in local Hampshire newspapers and digital ads on corresponding publication websites, signposting individuals to the Live Longer Better website for resources on preventing falls in later life.
The contract value was AUD 2,289.6.
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