Falls Prevention Research and Social Marketing Campaigns for Derbyshire County Council

About

Derbyshire County Council awarded a contract to Unique Improvements for research and social marketing campaigns to prevent falls among older people across Derbyshire (excluding Derby City).

The contract, valued at £65,000, covers a three-phase approach: Phase 1 involves six months of research, including a review of international and national evidence and local qualitative research on awareness, attitudes, and behaviours around falls and falls prevention among diverse communities, age groups, genders, socio-economic groups, and targeted localities.

This research will inform the design of social marketing campaigns in Phases 2 and 3, which will target at-risk and affected populations with tested messages.

The provider will collaborate with existing falls prevention services to integrate messages into current practice.