Digital Radio Advertising for Public Health Live Longer Better Campaign
Awarded 16 Jun 2025
About
Hampshire County Council awarded a contract to Global Media Group Services Limited for a 40-second digital radio advertisement as part of the Public Health Live Longer Better marketing campaign.
The ad aired on DAX digital radio for six weeks across Global radio stations and partner platforms, targeting older adults in Hampshire aged 65 and over, and generated 222,223 impressions.
All required licences were included.
The contract value was £4,000.
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