Visitor Survey and Economic Impact Evaluation for England's Waterways Tourism Project
Awarded 29 Mar 2018
About
Marketing Birmingham Ltd awarded a contract to The Research Solution Ltd for a visitor survey, qualitative research, and economic impact evaluation under England's Waterways project, funded by Visit Britain / Visit England's 'Discover England' programme.
The contract, valued at £26,500, covered three lots: a survey of customers purchasing packages such as narrow boating, walking and cycling, and cultural short breaks; qualitative research with a subset of survey participants to understand motivations, satisfaction, booking behaviour, and media reaction; and an economic impact evaluation.
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