British Tourist Authority t/a VisitBritain/VisitEngland · Awarded contract

Awarded

B2B Evaluation of VisitBritain's Travel Trade Activities

Awarded 01 Apr 2025

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Awarded01 Apr 2025

Value£217,830.00

SupplierStrategic Research and Insight

AgencyBritish Tourist Authority t/a VisitBritain/VisitEngland

RegionUnited Kingdom

CategoryConsultancy & Legal

Ended 7mo ago1y term

Awarded 1 Apr 2025Expired 1 Apr 2026

About

British Tourist Authority t/a VisitBritain/VisitEngland awarded a contract to Strategic Research and Insight for the annual B2B evaluation to determine additional tourist spend generated by VisitBritain activity with the travel trade, provide evidence of effectiveness and efficiency in delivering B2B activities, and optimise future planning.

The contract value is AUD 217,830 and was procured via further competition under the Crown Commercial Services RM6126 Research & Insights Dynamic Purchasing System (DPS).

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