Market Research on Non-Household Customer Awareness of Retail Water Competition
Awarded 18 Sep 2016
About
The Water Services Regulation Authority awarded a contract to Opinion Research Services for market research into non-household customers' awareness of the forthcoming retail water market opening.
The research established a baseline of awareness among business, charity, and public sector customers, including their understanding of the ability to switch suppliers and perceived barriers to switching.
Deliverables included an agreed research programme, raw survey data, and draft and final reports on questionnaire results, initial findings, and focus group analysis.
The contract value was £70,000.
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