Market Research for HMRC Self Assessment Campaign 2016/17
Awarded 18 Oct 2016
About
HM Revenue & Customs awarded a contract to GfK UK for pre-wave tracking research to measure the effectiveness of the 2016/17 Self Assessment communications campaign.
The campaign, running since 1995, encourages around 10.8 million taxpayers to file and pay returns online by 31 January, with a focus on procrastinators who are unrepresented and at risk of late filing.
The research was conducted under the Market Research MR130001 Agreement at a value of AUD 46,200.
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