Campaign Evaluation Services for HMRC Self Assessment and Tax Credits Renewals Campaigns

About

H M Revenue & Customs awarded a contract to GfK NOP for campaign evaluation services under the HMRC/DWP Research Framework.

The call-off contract appointed one agency to evaluate HMRC's Self Assessment and Tax Credits renewals campaigns for the duration of the contract.

HMRC runs several paid-for marketing campaigns annually to inform customers of their obligations and entitlements, and evaluation is a requirement of these campaigns.

The two highest profile campaigns covered are the Self Assessment campaign, which encourages taxpayers to file returns and pay before the 31 January deadline, and the Tax Credits Renewals campaign, which reminds customers to renew claims early and before the deadline.

The contract may also be used to evaluate other marketing campaigns launched during the period, depending on departmental requirements.

The contract value is £82,000.