Market Research for Tax Credits Renewals Campaign 2016-17
H M REVENUE & CUSTOMS · Awarded contract
AwardedMarket Research for Tax Credits Renewals Campaign 2016-17
Awarded 27 Apr 2016
Awarded27 Apr 2016
Value£28,835.00
SupplierGfK UK LTD
AgencyH M REVENUE & CUSTOMS
RegionUnited Kingdom
CategoryConsultancy & Legal
Ended 10y 4mo ago2mo term
Awarded 27 Apr 2016Expired 29 June 2016
About
H M Revenue & Customs awarded a contract to GfK UK LTD for market research to measure the effectiveness of the June–July 2016 Tax Credits Renewals advertising campaign.
The research tracked awareness, comprehension of key messages, online renewals drivers, and call to action among current claimants, using pre- and post-campaign waves.
The contract value was £28,835.
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Market Research for Tax Credits Renewals Campaign 2016-17
Won by GfK UK LTD · H M REVENUE & CUSTOMS
£29Kawarded
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