Market Research for HMRC Tax Credits Renewals Campaign Pre-Wave Baseline
HM REVENUE & CUSTOMS · Awarded contract
AwardedMarket Research for HMRC Tax Credits Renewals Campaign Pre-Wave Baseline
Awarded 09 May 2018
Awarded09 May 2018
Value£28,995.00
SupplierGFK U.K. LIMITED
AgencyHM REVENUE & CUSTOMS
RegionUnited Kingdom
CategoryConsultancy & Legal
Ended 8y 5mo ago1mo term
Awarded 9 May 2018Expired 12 June 2018
About
HM Revenue & Customs awarded a contract to GFK U.K.
Limited for market research under the Market Research MR130001 Agreement.
The research measured the effectiveness of the June-July 2018 Renewals advertising campaign among current Tax Credits claimants, evaluating awareness, comprehension of key messages, online renewals, and understanding of the need to renew claims.
This contract covered the pre-wave phase, providing a baseline prior to the campaign starting.
The contract value was AUD 28,995.
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Market Research for HMRC Tax Credits Renewals Campaign Pre-Wave Baseline
Won by GFK U.K. LIMITED · HM REVENUE & CUSTOMS
£29Kawarded
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