Development of Culturally Relevant Eating Guides for Diverse Diets by Birmingham City Council

About

Birmingham City Council awarded a contract to The Diverse Nutrition Association for the development of eating guides that celebrate culture and foster healthier eating habits.

The project involved undertaking community insight work into different cultural diets, assessing the appropriateness of geographic diet boundaries, developing a culturally relevant food list/database for each diet with rationale and categorisation by food group and the UK traffic light system, providing a shortlist of foods for each guide, and recommending formats for communicating balanced diet messages to diverse cultural communities.

The contract value was £39,200 and the period was 12 weeks from 14th February 2022 to 9th May 2022.