Behavioural Insights Trial to Promote Healthy Food Choices in Hounslow
Awarded 27 Dec 2016
About
London Borough of Hounslow awarded a contract to Public Health England for designing, implementing, and evaluating a trial of behavioural insight-led approaches to change food environments in Hounslow, making healthy choices easier.
The trial involves creating a checklist of 'CAN' (Convenient, Attractive, Normal) approaches and other behavioural insights to redesign food environments, then working with local settings to implement and evaluate the impact on purchasing of healthy options.
The contract value is £29,665.
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