The Food Standards Agency · Awarded contract
Awarded

Behavioural Trial on Sustainable Food Choices in Online Supermarket Environment

Awarded 04 Jan 2022

View live tenders
Awarded04 Jan 2022
Value£52,550.00
RegionUnited Kingdom
CategoryResearch & Development
Ended 4y 7mo ago3mo term
Awarded 4 Jan 2022Expired 30 Mar 2022

The Food Standards Agency awarded a contract to TNS UK Ltd (trading as Kantar Public) for the design and execution of a behavioural trial within an online supermarket environment.

The trial aimed to build evidence on how choice architecture affects consumer behaviour regarding the environmental outcomes of product choices, with a focus on the relative effects of overt versus covert behavioural interventions.

The contract value was £52,550.

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