Stories Campaign Marketing and Content Creation for West Midlands Growth Company
Awarded 30 Jun 2019
About
Marketing Birmingham Ltd awarded a contract to River Rea Films Ltd for the Stories Campaign, a multifaceted place marketing initiative aimed at improving perceptions of the West Midlands and attracting businesses, jobs, tourists, and investment.
The campaign was built on four brand pillars—Heritage, People, Place, and Spirit—and involved collaboration with ambassadors and content creators to communicate the region's strengths.
The contract value was AUD 46,500.
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