West Midlands Growth Company Ltd e-Tendering · Awarded contract

Awarded

Communications Campaign Consultancy for West Midlands Growth Company

Awarded 31 Jan 2024

View live tenders

Awarded31 Jan 2024

Value£390,000.00

SupplierPortland PR

AgencyWest Midlands Growth Company Ltd e-Tendering

RegionUnited Kingdom

CategoryConsultancy & Legal

Ended 1y 7mo ago1y 2mo term

Awarded 31 Jan 2024Expired 31 Mar 2025

About

West Midlands Growth Company Ltd e-Tendering awarded a contract to Portland PR for a 15-month communications campaign programme running from January 2024 to March 2025, valued at AUD 390,000.

The programme supports the overarching objective of enhancing the profile and reputation of the West Midlands to drive inward investment and inbound tourism.

Campaign delivery is content-generation-led, including narrative development, thought leadership/byline curation, and press release creation, with no expectation of direct media relations.

The series comprises nine mini campaigns focused on inward investment and capital investment, plus three mini campaigns on visitor economy themes.

It builds on exposure from the Birmingham 2022 Commonwealth Games to generate perception change for citizens across Birmingham, Coventry, Wolverhampton, Solihull, Dudley, Walsall, and Sandwell.

Portland PR was appointed as sole agency.

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