West Midlands Growth Company Ltd e-Tendering · Awarded contract

Awarded

Award of Domestic and International Tourism Marketing Campaigns for Birmingham 2022 Commonwealth Games Cultural Festival

Awarded 12 Jul 2021

View live tenders

Awarded12 Jul 2021

Value£230,495.00

SupplierDRP,Epigram Communications & Design Limited,Rebecca Battman Limited (RBL)

AgencyWest Midlands Growth Company Ltd e-Tendering

RegionUnited Kingdom

CategoryArts & Culture

Ended 3y 8mo ago1y 8mo term

Awarded 12 July 2021Expired 28 Feb 2023

About

West Midlands Growth Company Ltd e-Tendering awarded a contract to DRP, Epigram Communications & Design Limited, and Rebecca Battman Limited (RBL) for domestic and international tourism marketing campaigns and services under the Business and Tourism Programme, valued at £230,495.

The project focused on attracting domestic overnight, city break, and short break leisure visitors pre, during, and post the Games through a mixed media approach (online and offline) targeting audiences at different stages of awareness, consideration, and booking.

It specifically supported the Cultural Festival, a six-month arts programme running March to September 2022, by developing and delivering international marketing campaign activities and assets to change perceptions of the West Midlands as a cultural tourism destination and drive visits.

The suppliers delivered digital marketing campaigns, content, and assets for priority consumer markets in Australia, India, Canada, and East Coast USA, produced content for FAM trips and PR events for international media, influencers, and travel trade partners, and repurposed creative content as a legacy media-bank for ongoing marketing.

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