Birmingham City Council · Awarded contract
Awarded

Safe and Active Mobility Social Marketing Campaign for Birmingham City Council

Awarded 10 Oct 2022

View live tenders
Awarded10 Oct 2022
Value£20,000.00
SupplierHawkmoth Consulting
AgencyBirmingham City Council
RegionWest Midlands
CategoryPublic Services & Welfare
Ended 3y 10mo ago3mo term
Awarded 10 Oct 2022Expired 10 Jan 2023

About

Birmingham City Council awarded a contract to Hawkmoth Consulting for the provision of a Safe and Active Mobility Social Marketing Campaign.

The campaign aimed to increase active mobility and inspire positive behaviour change among ethnic minorities in target wards (Lozells, Small Heath, Alum Rock, Aston, Handsworth, Sparkhill, Sparkbrook, Balsall Heath East, Birchfield, Bordesley Green, and Holyhead).

It promoted walking routes, segregated cycling routes, and Big Birmingham Bikes using instructional videos, print media, public billboards, digital displays, and public sector facility display spaces.

The contract value was £20,000 and the period was 3 months from 17th July 2022 to 17th October 2022.

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