Qualitative Research on Media Plurality and Online News Consumption for Ofcom
OFCOM · Awarded contract
AwardedQualitative Research on Media Plurality and Online News Consumption for Ofcom
Awarded 22 May 2023
Awarded22 May 2023
Value£119,022.00
SupplierIpsos Mori
AgencyOFCOM
RegionLondon
CategoryResearch & Development
Ended 3y 1mo ago4mo term
Awarded 22 May 2023Expired 28 Sept 2023
About
OFCOM awarded a contract to Ipsos Mori for an ethnographic qualitative study to understand the impact of potential remedies on the behaviours and attitudes of online news consumers, assessing which remedies might be effective in addressing the impact of social media use on media plurality in the UK.
The research will examine media plurality outcomes such as diversity of content exposure, breadth of news consumption, knowledge of topical news, trust in public institutions and the media, and political polarisation.
The contract value is AUD 119,022.
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Qualitative Research on Media Plurality and Online News Consumption for Ofcom
Won by Ipsos Mori · OFCOM
£119Kawarded
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