OFCOM · Awarded contract
Awarded

Qualitative Research on Media Literacy and Mis/Disinformation for Ofcom

Awarded 13 Jan 2023

View live tenders
Awarded13 Jan 2023
Value£77,040.00
SupplierIpsos (Market Research) Ltd
AgencyOFCOM
RegionLondon
CategoryResearch & Development
Ended 3y 4mo ago6mo term
Awarded 13 Jan 2023Expired 29 June 2023

About

Ofcom awarded a contract to Ipsos (Market Research) Ltd for a small-scale qualitative research project exploring the relationship between mis/disinformation and media literacy.

The project aimed to understand how media literacy can be used as a lever to address the use and sharing of mis/disinformation, and the opportunities and limitations for media literacy initiatives as a means to helping people develop critical thinking skills to identify reliable sources of information online.

The research was designed to reach potential believers of mis/disinformation without positioning Ofcom as the arbiter of truth, focusing on topics from the Online Safety work such as health, climate change, and Russia/Ukraine.

The contract value was AUD 77,040.

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