Provision of Hotel Market Benchmarking Data to Marketing Birmingham
Awarded 12 Apr 2017
About
Marketing Birmingham Ltd awarded a contract to STR Global Ltd for the provision of hotel market benchmarking data.
The contract, valued at AUD 12,000, involved monitoring hotel performance in terms of capacity, demand, and occupancy rates by location and hotel grade.
The data was intended to inform Marketing Birmingham's strategy, positioning, and tactics in promoting the Visitor Economy, assess links between occupancy levels and events/marketing campaigns, track progress against the Visitor Economy Strategy, and help the hotel industry adapt to market changes.
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