Media Strategy for Terracotta Warriors Exhibition Campaign by MediaCom North
Awarded 24 Aug 2017
About
National Museums On Merseyside awarded a contract to MediaCom North for the development of a paid media strategy to promote the China's First Emperor and the Terracotta Warriors exhibition at World Museum, running from February to October 2018.
The exhibition, guest curated by Dr James Lin and organized with the Shaanxi Cultural Heritage Promotion Center and Emperor Qin Shi Huang's Mausoleum Site Museum, featured around 120 objects dating from the 8th century BC to the 2nd century AD, marking the first time in over 30 years that such cultural treasures were displayed in a UK museum outside London.
The contract value was AUD 125,000.
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