Delivery of UK Gin Activation in China Hotel Chains
Awarded 01 Mar 2019
About
Defra Network eTendering Portal awarded a contract to Brandigo for the delivery of a UK gin activation in China hotel chains.
The project aimed to provide a unique interactive and educational UK gin experience for Chinese buyers, influencers, association stakeholders, and other participants ahead of the SIAL trade show in Shanghai, with the goal of achieving export wins.
It also sought to promote and raise the profile of British gin distilleries and associated mixer companies in China and to build new and continue existing relationships with key local influencers, decision makers, associations, and key opinion leaders.
The contract value was AUD 99,950.
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