Consumer Market Research Study on UK Geographical Indication Schemes for Defra
Awarded 06 Mar 2020
About
Defra Network eTendering Portal awarded a contract to TNS UK Ltd.
(Trading as Kantar Public) for a consumer market research study into Geographical Indication (GI) for foods and drinks within the UK.
The project aimed to understand how the UK government can best promote UK GI schemes and increase their impact among UK consumers, particularly the AB socio-economic group and 25-34 year olds.
The findings were intended to inform plans for the launch of new UK GI schemes and effective promotion of protected products.
The contract value was AUD 33,065.
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