Partnership with BuzzFeed for UK Food and Drink Promotion Campaign
Defra Network eTendering Portal · Awarded contract
AwardedPartnership with BuzzFeed for UK Food and Drink Promotion Campaign
Awarded 18 Dec 2018
Ended 6y 10mo ago1y term
Awarded 18 Dec 2018Expired 31 Dec 2019
About
Defra Network eTendering Portal awarded a contract to BuzzFeed for the production, delivery, and distribution of custom recipe video content hosted on BuzzFeed's 'Tasty' channel.
The campaign aimed to grow demand and interest in UK food and drink in the USA, increase positive perceptions, and showcase the GREAT brand to a global audience.
The contract value was AUD 25,000.
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Partnership with BuzzFeed for UK Food and Drink Promotion Campaign
Won by Buzzfeed · Defra Network eTendering Portal
£25Kawarded
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