Cardiovascular Disease Public Health Campaign 2024 Awarded to Mac Martin Creative
Birmingham City Council · Awarded contract
AwardedCardiovascular Disease Public Health Campaign 2024 Awarded to Mac Martin Creative
Awarded 01 Mar 2024
Awarded01 Mar 2024
Value£29,240.00
SupplierMac Martin Creative
AgencyBirmingham City Council
RegionWest Midlands
CategoryPublic Services & Welfare
Ended 2y 6mo ago2mo term
Awarded 1 Mar 2024Expired 26 Apr 2024
About
Birmingham City Council awarded a contract to Mac Martin Creative for the cardiovascular disease (CVD) public health campaign 2024.
The campaign aimed to increase public engagement with the Million Hearts Programme (MHP), a community initiative targeting Birmingham residents at risk of hypertension, providing free blood pressure monitors and signposting to primary care.
The provider was tasked with planning, negotiating, and executing local marketing campaigns to maximize reach among targeted demographic groups, particularly BAME residents of black African and black Caribbean heritage, as well as the wider public.
The contract value was £29,240.
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Cardiovascular Disease Public Health Campaign 2024 Awarded to Mac Martin Creative
Won by Mac Martin Creative · Birmingham City Council
£29Kawarded
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