Award of Fast-Track Cities Plus (FTC+) Know Your Status Marketing Campaign to MacMartin Limited
Awarded 04 Oct 2024
About
Birmingham City Council awarded a contract to MacMartin Limited for the development and delivery of the Fast-Track Cities Plus (FTC+) Know Your Status marketing campaign.
The campaign aims to raise awareness and encourage testing for Hepatitis B, Hepatitis C, and Tuberculosis (TB) among at-risk communities in Birmingham, as part of the FTC+ initiative to eliminate new cases of these diseases by 2030.
The campaign targets two specific audiences: males aged 35-49 of Asian or Asian British ethnic background for Hepatitis B and C, and non-UK-born Pakistani males aged 25-34 for TB.
The supplier will investigate, identify, and recommend niche online and offline channels to reach these groups.
The contract value is £29,740.
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