Birmingham City University · Awarded contract

Awarded

Strategic Planning and Media Buying Services for Birmingham City University

Awarded 29 Jul 2020

View live tenders

Awarded29 Jul 2020

Value£5,000,000.00

SupplierAgden Limited

AgencyBirmingham City University

RegionWest Midlands

CategoryConsultancy & Legal

Ended 3y 4mo ago2y 11mo term

Awarded 29 July 2020Expired 28 June 2023

About

Birmingham City University awarded a contract to Agden Limited for full-service strategic planning and media buying agency services.

The contract involves planning, managing, and reporting on all strategic marketing campaigns across channels including TV, VoD, cinema, radio, online (SEM, programmatic, DAX, GDN, Native), social media (Facebook, Instagram, Twitter, Snapchat), and education channels (UCAS, WhatUni, The Student Room, IDP Connect).

Outdoor media buying is excluded as the university has an existing outdoor media supplier.

The contract is for a period of 3 years with an option to extend for a further 2 years, for a total possible term of 5 years.

The contract value is £5,000,000.

Similar open tenders12

Digital Media Planning and Buying for SRUC – Higher Education Campaigns (Scotland, UK & International)Miscellaneous

11 Nov 2026

Education Recruitment Advertising, Marketing and Student Attraction ServicesEducation & Training

19 Feb 2027

External Design Agencies Roster for Marketing, Recruitment and Events – London Metropolitan UniversityConsultancy & Legal

24 Nov 2026

Advertising Procurement Consultant for Borough-Wide Bus Shelters, Street Furniture and On-Street Advertising – Royal Borough of KingstonConsultancy & Legal

06 Nov 2026

Sole-Supplier Media Partner Framework for Advertising DeliveryArts & Culture

23 Nov 2026

University of Warwick Corporate Communications, Reputation and Engagement Dynamic Framework (4 Lots)Consultancy & Legal

25 Nov 2026

Provision of Recreational and Leisure Activities in Selected Birmingham ParksPublic Services & Welfare

26 Feb 2027

Out-of-Home Advertising Services for Glasgow Subway Stations and Car ParksMiscellaneous

25 Nov 2026

UEFA EURO 2028 Birmingham Host City Festival – Operational Planning ConsultancyConsultancy & Legal

06 Nov 2026

Dynamic Purchasing System for Building Consultancy Services – University of GreenwichConsultancy & Legal

31 Jan 2029

British Council UK–Malaysia TNE Impact Campaign — Media Buying, PR & Video Production (70th Anniversary)Education & Training

19 Nov 2026

Dynamic Purchasing System for Marketing and Communications (4 Lots) – The City of Liverpool CollegeConsultancy & Legal

31 Jul 2027

Other similar contracts12

Strategic Planning and Media Buying Services for Birmingham City UniversityConsultancy & LegalAgden Limited

$4,000,000

Media Planning and Buying Services for University of Bath Student RecruitmentEducation & TrainingEducation Cubed Ltd

$500,000

Provision of Strategic and Tactical Media Buying Services to the University of DerbyMiscellaneousEDUCATION CUBED LTD

$1,500,000

Award of Strategic Planning and Media Buying Services to SMRS Limited by Birmingham City UniversityConsultancy & LegalSMRS Limited

$254,166

Award of Media Buying and Advertising Services to Three Agencies by University of WarwickArts & CultureAdgen UK Ltd,Hunterlodge Advertising,SMRS Limited

Media Buying Agency Services for University of BradfordArts & CultureEducation Cubed

$250,000

Award of Media Buying Services to Media Minds Global Limited by University of StrathclydeArts & CultureMedia Minds Global Limited

$400,000

Media Buying and Account Management Services for University of WolverhamptonMiscellaneousHybrid News Ltd

$3,500,000

Media Buying Agency Services for University of Edinburgh Advertising CampaignsArts & CultureSpiritmedia Scotland

$3,000,000

Media Planning and Buying Services for University of BathMiscellaneousCRUNCH DMC LIMITED

$5,600,000

Media Planning and Buying Services for Sheffield Hallam University's Reputation and Student Recruitment MarketingConsultancy & LegalHybrid News Limited

$1,000,000

Media Planning and Buying Services for Student Recruitment Advertising at University of SheffieldEducation & TrainingEDUCATION CUBED LTD

$500,000

Unlock the full platform.

7 days free, then £36/GBP per month. Cancel anytime.

What you get

Find

Find consultancy and legal tenders in West Midlands in one place.

We monitor central, devolved and local government portals in near real time and update the feed as tenders are published, so you check one place instead of many.

Search by keyword, or describe your workType a keyword, or switch to AI search and say what your business does.

Narrow it downFilter by category, region and area, or view open tenders on a map.

Alerts

Open tenders like this contract, sent to you.

Tell us what you are looking for and we email you when a matching tender is published.

Set it up your wayUse keywords, a description of your work, a location or a distance from a postcode. Up to 10 alerts.

Instant or dailyGet an email when a match is published, or one summary a day.

Gmail

OutlookAny other inboxWorks with any email address

GovMarketto you

7:00 am

2 new consultancy and legal tenders

Digital Media Planning and Buying for SRUC – Higher Education Campaigns (Scotland, UK & International)Miscellaneous · Closes 11 Nov 2026

Education Recruitment Advertising, Marketing and Student Attraction ServicesEducation & Training · Closes 19 Feb 2027

From your alert: Consultancy & Legal

Assess

Size up a tender in minutes.

Before you open a single document, get the requirements, a likely value and who you would be up against.

Requirements from the documentsWho can bid, mandatory criteria, how it is scored, insurance and key dates, each with its source.

Value and competitionAn estimated value from similar awarded contracts, and the suppliers most likely to bid.

Market

Follow Agden Limited and get alerts when they win again.

Awarded contracts with the supplier and the value, so you can check prices, spot competitors and find work that is coming back to tender.

Supplier and buyer profilesWhat each one has won or awarded, who they work with, and how that is changing.

Contracts ending soonTerms that finish in the next 12 months, which often go back out to tender.

Pipeline

Track your bids from interested to won.

Save a tender in one click and move it through each stage as you work on it.

Work as a teamInvite colleagues so you work from the same list.

Take it with youExport tenders and matches to CSV.

GovBot

Ask a question in plain English.

Find tenders, look up a supplier, or check who won a contract. Just type what you need.

Get started

Get consultancy and legal tenders in West Midlands by email.

Find the tender, size it up and track the bid, in one place.

7 days free, then £36/GBP per month