Media Planning and Buying Services for Sheffield Hallam University's Reputation and Student Recruitment Marketing

About

Sheffield Hallam University awarded a contract to Hybrid News Limited for media planning and buying services to support its strategic marketing and student recruitment objectives.

The contract was extended beyond its original term under Regulation 72(1)(b)(ii) for 8 months, with a price increase not exceeding 50% of the original contract value, to avoid significant inconvenience or substantial duplication of costs during key media campaigns for summer student recruitment and clearing.

The agency will work with the University's prospective student marketing team and strategic marketing team to deliver student recruitment success and engagement across pre-applicant, applicant, student, and alumni audiences globally, raise the University's profile and reputation through institutional positioning and research impact, and promote the new University brand campaign.

The contract value is £1,000,000.